Verify TrustBefore You Buy
The SiteTrust Registry is the public record of companies committed to AI transparency. Search any company. Verify their certification. Make informed decisions about who you trust with AI.
You Can't Trust What You Can't Verify
AI is everywhere: chatbots, recommendations, content, customer service. But most companies don't tell you when you're interacting with AI or how it's being used.
Without transparency, you're left guessing. Is this a real person or a bot? Was this content written by AI? Are my decisions being influenced by algorithms I can't see?
The SiteTrust Registry changes that. Companies listed here have made a public commitment to tell you when and how they use AI. Their practices are documented, verifiable, and held to a standard.
of consumers would trust companies more if they demonstrated AI transparency
RWS Global Research, 2025
of consumers globally trust AI—that means more than half don't
Melbourne Business School/KPMG, 2025
believe companies aren't transparent about how they use data and AI
Tableau Consumer Research
Simple Verification. Informed Decisions.
The registry is free, public, and requires no account. Just search, verify, and know who you can trust.
Search Any Company
Enter a company name in the directory. If they're certified, you'll find their profile immediately.
Verify Certification
See their certification tier, date certified, and transparency score. View their AI Usage Policy directly.
Make Informed Choices
Know before you buy, sign up, or engage. Companies that aren't listed haven't met the standard.
Three Levels of Verified Trust
Not all certifications are equal. Higher tiers mean more rigorous verification, so you can understand exactly what a company has committed to.
Tier 1: Certified
Foundation transparency
The company has published an AI usage policy, implements point-of-use disclosure when you interact with AI, and provides a transparency contact for questions.
Tier 2: Verified
Third-party verified
Everything in Tier 1, plus independent third-party verification of their AI practices, enhanced policies, a consumer recourse process, and an annual public transparency report.
Tier 3: Audited
Enterprise-grade trust
The highest standard. Everything in Tier 2, plus C2PA technical audit for content authenticity, real-time compliance monitoring, advanced AI governance framework, and quarterly reviews.
Learn more about certification requirements at sitetrust.com/standard
Your Customers Are Looking Here
As consumers become more aware of AI in their daily interactions, they're seeking ways to verify which companies they can trust. The SiteTrust Registry is where they check.
Companies in the registry don't just claim transparency: they prove it. Certification means your commitment is documented, verified, and publicly visible to every customer who looks you up.
Get CertifiedSee a Badge? Verify It Here.
When you see a SiteTrust badge on a company's website, you can verify it's legitimate by searching our registry. The badge links directly to their verified profile. If they're not in the registry, they're not certified.
SiteTrust Certified
Suspect a company is displaying a badge without certification? Report it to us
Trust Should Be Verifiable
In a world where AI is everywhere, you deserve to know which companies are being honest about it. The SiteTrust Registry puts that power in your hands.